A4 Short Film Awards Maria Chechelova
Category
Craft
Nominations
Creative copywriting
Company
Mondi
Brand
A4 Short Film Awards
Link
Task
The office paper brand Mondi is organising the short film festival for young directors. It's called A4 and is meant to inspire creativity in young people by saying that all you need to start a filmmaker’s career is a good idea and a sheet of paper
Ideas and solutions
The agency developed an identity inspired by the similarities between the paper and the film strip, and the idea that every movie starts with a simple sheet of paper. And designed a series of copies that motivate young people to take their first steps towards the director's chair
