Papa’s Hobby Canning Креативное Агентство GreenMars
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Brand Identity
Task
Papa's Hobby Brewery is a private brewery that prepares a frothy drink for craft lovers. Recently, a new direction has appeared in the company - mobile canning of beer beverages. We were faced with the task of scaling the existing branding in such a way as to maintain continuity, but to convey new meanings. Namely, to create a memorable image of the new direction of the company, to tell about the technological and profitable service.
Ideas and solutions
Aluminum can keeps the drink fresh and tasty for a longer period. At the same time, stationary canning equipment requires large investments. Therefore, Papa's Hobby Canning service is an excellent solution for small and medium breweries. At the first stage of creating a visual image of the Papa's Hobby Canning brand, we adapted the brewery logo for the new direction. We replaced hop cones in the logo with aluminum rings. Corporate red color - is associated with drink cans. At the bottom - the slogan proposed by us. This is a logical continuation of the existing “Brew Smart”, with a double meaning. We proposed a recognizable character, as the key element of the corporate identity. The use of fictional heroes is typical for the beer industry. Bright characters make the brand image memorable and "alive". Developed Papa’s Hobby Cannong mascot is a friendly and party lemur. The choice of this Madagascar animal is not accidental. Beermakers of Papa's Hobby Brewery brew a beer called “Lemur”. The truck in which the necessary equipment for filling is located is a noticeable carrier of the corporate style. The main character is rightfully on board!
