Oil in history Воронкова Елена
This work
in other
nominations
Creative copywriting
Task
To conceptualize and design a special publicity project on modern oil refining technology, for publication on ria.ru
Ideas and solutions
The special project describes the evolution of the oil industry and helps users to apprehend its modern achievements in a historical context. We reviewed the milestones in the history of the processing and use of oil and included the ratio of useful extraction and by-products for each stage. The infographic demonstrates two parallel timelines, the history of technological progress in relation to oil and oil products and the developmenf of oil processing towards more advanced purification. The key visual element of the project is a barrel of oil which is at the center of most of the action. As the user scrolls through the infographic, the barrel remains in place but changes according to the time period. The depth of research into the topic is of particular value. The editor consulted specialized libraries and conducted in-depth interviews with company experts. As a result, the special project is probably the most complete analysis of oil processing available to a general audience on the Russian internet
