Hell or High water Воронкова Елена

Category
Media
Nominations
Special Projects
Company
Ingosstrakh
Brand
Ingosstrakh
Link

This work
in other
nominations

Illustration Branded Games

Task

To conceptualize and design a special interactive project on home insurance, for publication on ria.ru

Ideas and solutions

The main reason homeowners delay insuring their homes is because they believe that no harm will come to them. This special project in game format, created in partnership with Ingosstrakh, demonstrates that risks exist for everybody, regardless of the type or price of the property. We collected statistics on common insurable risks such as fire, explosion, flooding, short circuit and burglary and calculated their probability. The probability is visualized using one apartment building as an example. The player's objective is to keep their apartment safe for as long as possible. The tricky part is that the player has no way of preventing an accident. The game is over when something happens to the apartment