Business Digital Etiquette Воронкова Елена
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Task
To conceptualize and design a special content project to promote a line of ASUS ZenBOOK Ultrabooks, for publicationt on ria.ru. The special project was supposed to reinforce the brand as well as present information that could be useful to a general audience
Ideas and solutions
Technological development is not only a source of opportunity but also a challenge to modern entrepreneurs. Even today, a substantial part of business communication takes place in the digital environment and this trend will only grow stronger. At the same time, rules of online business communication are just starting to take shape. The special project consolidates the information available today. Is it acceptable to tag your colleagues and partners on social media? What style should you use for your business emails? What work tasks is it appropriate to handle in messengers? As a logical extension of the main content, we included an ASUS ZenBook promo describing the main advantages of the series of laptops as a tool for efficient communication with colleagues and business partners
